1. Februar 2018
New logo design for Photographer Anna Mardo
When Anna first approached me, she did so because she felt she wanted to revamp her brand. She had outgrown her old name „Schokoladenseiten“ and felt that her logo and website no longer represented her brand. Anna has evolved so much, has grown as a person and her style of work has also matured and changed, so that the old identity simply felt too small and outdated. And when you feel that your old look feels like it is holding you back, you might even cringe when looking at your own logo, you know it`s time to let go and move on.
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A couple of month ago Johan and Fredrik, the two guys behind Juvelan Jewelry, contacted me. They were looking for the right partner to rebrand their company. Their wish was to upgrade the already existing logo, give it a facelift and add some value and meaning. At the same time they realized that it would`t be done with just a little something added to their logo and it was pretty clear from the beginning, that it would be a complete overhaul. They accepted my offer to take them through the branding process step by step and allow growth and major changes. They were really the best customer a designer can dream of, as they were so open minded and totally allowed me to explore…