1. Februar 2018
New logo design for Photographer Anna Mardo
When Anna first approached me, she did so because she felt she wanted to revamp her brand. She had outgrown her old name „Schokoladenseiten“ and felt that her logo and website no longer represented her brand. Anna has evolved so much, has grown as a person and her style of work has also matured and changed, so that the old identity simply felt too small and outdated. And when you feel that your old look feels like it is holding you back, you might even cringe when looking at your own logo, you know it`s time to let go and move on.
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It is so important and yet it gets overlooked often – choosing your own ideal customer archetype. You might actually think that you don’t really have much say in this, and you will take whatever comes along, but really, there is a much better and more effective strategy to this. And it will actually help you create more meaningful relationships with your customers and a business you feel aligned with.
I am so excited to share this project with you, even though it really isn`t new anymore… You know that great things are about to happen when a photographer couple whose work you adore contact you for a re-brand. Farina and Hannes, the two photographers behind Mister & Misses Do felt that their current brand did not quite fit anymore and didn`t reflect their business and style anymore. Their business had grown so much in the last years and they wanted a look that would communicate their free spirit and wanderlust.
Viele kennen Susanne Rademacher durch ihren Hochzeitsblog „Lieschen heiratet“ und wissen garnicht, dass das Bloggen nur ein Teil von Susannes Alltag ist. Ursprünglich kommt sie aus der Werbung, 2011 hat sie ihr eigenes Beratungsbüro „Fleißiges Lieschen“ für PR, Social Media und Blogger Relations gegründet. Hier hat sie Kunden aus dem Lifestyle und Food-Segment betreut. Nebenbei schreibt sie als freie Autorin und beitreibt zusammen mit Pinar Sahin die Hochzeitsgesellschaft. Nebenbei hat Susanne noch eine Ausbildung zum systematischen Coach absolviert – ganz fleißiges Lieschen eben. 2017 ist nun für Susanne das Jahr, in dem sie alle miteinander verbindet und unter ihrem eigenen Namen, „Susanne Radermacher – Coaching & Kommunikation“, als Business Coach und Kommunikationsberaterin für Kreative, Existenzgründer und Unternehmen tätig ist. Im Zuge dieser beruflichen Veränderung, bat Susanne mich, ein neues Logo und passendes Branding zu entwickeln.
Björn wanted a new design for his business that would really communicate his values and set him apart from all those other wedding photographers. We analyzed his style and realized that he was not the typical wedding photographer, all set in pastels, watercolor washes and flowers. Very far from it, actually. He defined himself as a gentleman though and through, usually wearing a suit and a bow tie when he was shooting a weddings. So we created a black and white design for the new branding around this manly feel. The new design would be very reduced in color and just use black, white and gold. The feel we wanted to create was one of casual elegance.
What you need to create an floating wax seal
Wedding invitations are one of the most romantic things you will ever send out in your life, so you might as well make it special. In my little studio I have many customers, who are looking for this little something that will make their wedding invitation feel unique and special. And what could be prettier than to have your very own and unique wax seal created for you. A wax seal with your initials beautifully calligraphed, or your wedding logo or emblem. Or like in this case an illustrated olive twig for the Mallorca Wedding. Honestly, your guests will love opening an invitation closed with a wax seal.