16. May 2017
Logo design and Branding for photographer Björn Wessel
Björn wanted a new design for his business that would really communicate his values and set him apart from all those other wedding photographers. We analyzed his style and realized that he was not the typical wedding photographer, all set in pastels, watercolor washes and flowers. Very far from it, actually. He defined himself as a gentleman though and through, usually wearing a suit and a bow tie when he was shooting a weddings. So we created a black and white design for the new branding around this manly feel. The new design would be very reduced in color and just use black, white and gold. The feel we wanted to create was one of casual elegance.
A couple of month ago Johan and Fredrik, the two guys behind Juvelan Jewelry, contacted me. They were looking for the right partner to rebrand their company. Their wish was to upgrade the already existing logo, give it a facelift and add some value and meaning. At the same time they realized that it would`t be done with just a little something added to their logo and it was pretty clear from the beginning, that it would be a complete overhaul. They accepted my offer to take them through the branding process step by step and allow growth and major changes. They were really the best customer a designer can dream of, as they were so open minded and totally allowed me to explore…
Today is the big day, that Ashleigh Raddatz, Jena based photographer, launches her new studio under the name of “Studio La muse”. Ashleigh is the sweetest person and it has been total fun working with her, not least because of her cute American accent when talking German. As a Storytelling, Connection & Birth Photographer, I can see how her new studio will be a place for people to meet and get inspired. It was a pleasure, to create a visual branding for Studio La muse and I am happy to share it today.
January started with a wonderful branding project for the sweet and very talented Photographer Anja Schneemann. Anjas launch of her new brand comes at the perfect time for the new season and many wonderful weddings she will be photographing this year. The first part of the branding process is now completed and a new logo and website are in use. And I am so very, very excited to share the process and the final logo with you.