1. February 2018
New logo design for Photographer Anna Mardo
When Anna first approached me, she did so because she felt she wanted to revamp her brand. She had outgrown her old name „Schokoladenseiten“ and felt that her logo and website no longer represented her brand. Anna has evolved so much, has grown as a person and her style of work has also matured and changed, so that the old identity simply felt too small and outdated. And when you feel that your old look feels like it is holding you back, you might even cringe when looking at your own logo, you know it`s time to let go and move on.
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It is so important and yet it gets overlooked often – choosing your own ideal customer archetype. You might actually think that you don’t really have much say in this, and you will take whatever comes along, but really, there is a much better and more effective strategy to this. And it will actually help you create more meaningful relationships with your customers and a business you feel aligned with.
You probably know Susanne Rademacher`s wedding blog “Lieschen heiratet” but never knew that she is not a full time blogger. She started her career in advertising and in 2011 started her onw business with “Fleißiges Lieschen”, concentrating on helping clients, mainly lifestyle and food related, with PR, social media and blogger relations. Additionaly she works as a freelance author and coach in the wedding industry. Beginning of this year she has finished her system coaching training. Wow, this lady is seriously full of energy. 2017 is the year that she is merging all her passions in a new business – “Susanne Rademacher Coaching & Kommunikation”. She concentrates on coaching creative professionals, small busnesses and startups. And it was for this new business that Susanne asked me to work with her on creating a new logo and branding.
Björn wanted a new design for his business that would really communicate his values and set him apart from all those other wedding photographers. We analyzed his style and realized that he was not the typical wedding photographer, all set in pastels, watercolor washes and flowers. Very far from it, actually. He defined himself as a gentleman though and through, usually wearing a suit and a bow tie when he was shooting a weddings. So we created a black and white design for the new branding around this manly feel. The new design would be very reduced in color and just use black, white and gold. The feel we wanted to create was one of casual elegance.
I am so excited to finally share this project with you. You know that it`s going to be a fun project when the customer tells you she imagines her branding to be black and gold and she will be going for gold foil business cards with goldfoil corners. This was what Kerrin told me on out first meeting regarding her branding. So hell, yes, tell me more, please.
A couple of month ago Johan and Fredrik, the two guys behind Juvelan Jewelry, contacted me. They were looking for the right partner to rebrand their company. Their wish was to upgrade the already existing logo, give it a facelift and add some value and meaning. At the same time they realized that it would`t be done with just a little something added to their logo and it was pretty clear from the beginning, that it would be a complete overhaul. They accepted my offer to take them through the branding process step by step and allow growth and major changes. They were really the best customer a designer can dream of, as they were so open minded and totally allowed me to explore…
I’m so happy to finally share this logo for the lovely Silke Hechler. She has been running her business as wedding planner for quite a while before she decided to up her game and also become maid orator. This was the moment for her to feel the need for a new logo design, which would work as stand alone logo, but at the same time look great together.
Today is the big day, that Ashleigh Raddatz, Jena based photographer, launches her new studio under the name of “Studio La muse”. Ashleigh is the sweetest person and it has been total fun working with her, not least because of her cute American accent when talking German. As a Storytelling, Connection & Birth Photographer, I can see how her new studio will be a place for people to meet and get inspired. It was a pleasure, to create a visual branding for Studio La muse and I am happy to share it today.
January started with a wonderful branding project for the sweet and very talented Photographer Anja Schneemann. Anjas launch of her new brand comes at the perfect time for the new season and many wonderful weddings she will be photographing this year. The first part of the branding process is now completed and a new logo and website are in use. And I am so very, very excited to share the process and the final logo with you.